Crimson Peak trailer analysis

Mise- en-scene 
The trailer opens in a very conventional way, but adds to the mise-en-scene of the trailer hugely. The trailer opens with the production companies that are actually making the film; universal and Lions gate. The logos add to the mise-en-scene of the trailer as they are shown drenched in blood, which of course adds to the general creepy mise-en-scene that is seen throughout the trailer. The mise-en-scene of Crimson Peak goes along with the general convention of the Gothic Horror genre, which is usually set in a very dark and period setting. This convention is followed with the shot of the actual manor house, which is seen almost decrepit and in the setting of a very dark and snowy night. This gives the viewer connotations that the house shown in the shot is where a lot of bad things have happened, due to the eerie silence that falls as the house is slowly closed in on. The Gothic architecture  of the house is very conventional of Victorian manor houses, and also re-enforces that the film will be a period dramas due to the lack of modern items in the front of the house such as cars. The opening shots of the trailer already make the viewer unsettled as the house that is displayed is sitting in complete silence, which almost makes the viewer anticipate a jump scare. The next shot shows the interior of the house, which is made of of exaggerated Gothic features, such as a huge grand staircase and over exaggerated ornaments in the corridors of the house shown through various shots. Even in the first few shots of the trailer, the mise-en-scene of the trailer is highlighted as being very creepy, and that the viewer should anticipate the house having bad things happen in it.

Throughout the trailer, the shots of scenes from outside the house are seen as fairly normal. For example, as shot of a ball and people walking in a park. This is done to emphasis even more that the house is not a safe place, which in turn adds to the feel of the trailer as the main character is seen actually moving into the house. Throughout the trailer, you can see how the house looks like it is alive due to the shots of red liquid dripping from the walls, which of course connotes that the liquid is blood, and although it is stated by the characters in the trailer that the liquid is clay, the viewer always associates the liquid with blood.  In the latter stages of the trailer, the basement of the house is revealed, and adds to the mise-en-scene and the unsettling nature of the trailer. The shots show how the walls seep even more red liquid than the interior of the house, and reveal various cells and torture devices.  This adds a sinister nature to the mise-en-scene of the trailer and the unsettling nature of the trailer.

Narrative
The narrative of the trailer gives away the basic plot of the story, whilst concealing enough to make the audience want to know what the " secret" is that the trailer hints at. The narrative of the trailer sees the main character falling in love with a very wealthy man, who lives in the house that the trailer has already shown, and has connoted that the audience should feel suspicious  of. it is also clear to see that there are numerous sub plots that the film makers want audiences to be aware of before going into the film. The romantic sub-plot of the film between Mia Wasikowska and Tom Hiddleston character is openly displayed in the trailer, highlighting how the film makers want the viewer to see that it is a crucial part of the fillm. Numerous other sub-plots are revealed, such as the secret that many of the characters refer to, which in turn leaves the viewer curious as to what Tom Hiddleston's character is hiding. You also see in the latter part of the trailer that there is another potential love interest for Mia Wasikowskas character, which leaves the viewer assuming that there is another source of conflict.  From what is revealed from the trailer, it looks as though the story is centered around Mia Wasikowskas character, who is thrown into the haunted house though a marriage to Tom Hiddlestons character, who has secrets to hide.  The film also seems to focus on the theme of how wealth was used to hide horrible deeds of the upper classes during the Victorian era.

Representation
Representation  in the Crimson Peak trailer seems to be very convention of the Gothic Horror genre, and also the Horror genre as a whole.  Mia Wasikowska's character is represented as being the damsel in distress throughout the trailer, and her innocent nature adds to the feel that she is in trouble.  This is a very common convention in the Horror genre, which usually has a female as a clueless victim of a wider plot. However, throughout the trailer it is evident to the viewer that she is not presented as stupid compared to other female Horror movie victims, she is seen openly questioning her husband as to what has happened in the house, and also openly seen fighting ghosts and looking out for herself. This representation is a complete contrast to Jessica Chastains character, who is represented as being devious and cunning, a very unconventional representation of females in the Horror genre. The representation of the males in the trailer is also very conventional,  yet it defies the stereotypical Horror movie villian. Although obviously a villain in the film, Tom Hiddleston is represented as being a charming dashing gentlemen, who seems reluctant to do anything to Miaa Wasikowkas character, who is portrayed as the victim. The narrative of the trailer reveals  a basic out line of the plot, and also the various sub-plots that the movie follows, which the film makers want to make the viewers aware of, to entice them to go and see the film.

Link to theorists
The trailer links to Laura Mulveys male gaze theory throughout the trailer. This is because Mia Wasikowskas character is always presented in a beautiful heavily made up fashion, even when she is running away from the house in the snow. She is also shown in various pieces of nightware that are very short and tight. In the latter parts of the trailer, female gaze and male gaze are used when Tom Hiddleston and Mia Wasikowskas character are seen engaging in intercourse,with the shot focusing on both the actor and actresses bodies.