http://www.slideshare.net/tomjmcleod/codes-and-conventions-42005246?qid=8b11e28f-dd2e-4cc9-96ba-f06a0dcdd336&v=default&b=&from_search=5
As the scene opens it is almost immediately evident that the teenagers who are having a party are in a isolated location. This is a very common convention in the horror genre and is seen a lot in various films. The isolated location is supposed to portray a senses of loneliness, and suppose to connote that there will be no one coming to help the victims. The mise-en-scene of the surrounding area that the teenagers are in is very dark in the beginning, the only light being the fire.
Another convention that is immediately showcased is the fact that two teenagers run off, away from the safety of the group. This is another convention of the horror genre as the villain usually strikes when the victim is isolated from a bigger group of people. The fact that such heavy emphasis is made through camera shots and long panning shots that they are isolated promotes the idea that something bad is going to happen to the two teenagers that have separated from the group. Which is another convention in the horror genre.
The convention of isolation is then re enforced when on of the teenagers jumps into the sea, which is blackened still despite the rising sun. The teenager in the sea is even more isolated as the other teenager has passed out on the beach, meaning that the teenager in the sea is even more venerable.
The suspense that is portrayed by camera shots showing what seems to be the approach of the shark is another convention of the horror genre. Very rarely are victims usually dispatched straight away, there is always suspense built through the use of the soundtrack and camera shots.
The scene ends after an unsettling scene were the teenage swimming is being attacked by the shark. The use of a long shot displaying the terror is also a convention, as horror films genuinely do not shy away was showing the death of the victims.
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